The Florida city of Orlando is known for its bustling economy and well-attended trade shows. Events in the city bring together industry-leaders from every corner of the world, and the Public Risk Management Association Show is no exception.
This annual conference invites a number of large companies to the high-tech city, making it a truly competitive playing field for exhibitors and attendees alike. If you’ve decided to take up the challenge and exhibit at the event, the road ahead is a long one.
You will need to ensure that you’re up to date on all the latest happenings in the trade show world and will be required to build a booth that is functional, attractive, on trend, and interactive. A single misstep during the planning process could render your entire booth obsolete and this can burn quite a large hole through your pocket.
On the other hand, if you manage to create a booth that draws in large crowds, you will be well on your way to establishing your brand as a market-leader.
To stay a step ahead of your competitors, you need to take advantage of the latest technology and booth designing techniques available to you. If you’re looking for a way to dazzle attendees with your display, you’ve come to the right place.
Here are some interesting trade show booth design in Orlando that will help you make the most of your booth at the Public Risk Management Association Show in Orlando this year:
Instead of using your booth as a highlight reel for your brand’s greatest accomplishments, think of it as an opportunity to provide visitors with a little taste of what you can do for them. Unsure of how you can accomplish this?
Here’s a quick guide:
Artificial Reality (AR) – From augmented reality to virtual reality, there are a number of ways in which brands can help visitors experience their offerings instead of simply showing them a product or thrusting a brochure into their hands.
In fact, experts predict that AR will dominate the trade show this year, with non-wearable tech like smart mirrors leading the charge.
Customer-Centric Design – Your booth’s design should be intuitive and easy to navigate. All the elements that you have incorporated in your booth should work together to help you achieve your trade show goals.
Consider using quirky signboards, unique signage and new fabrics to create a booth that makes visitors feel at ease.
Multi-Sensory Experiences – While most trade shows till now have relied on colorful banners and backdrops, this year things will get a little more intense. Brands want to offer visitors a chance to jump into an auditory, gastronomic and tactile experience at events through the year.
Small tweaks such as touch-sensor floors, aroma candles, soothing pipe music and delicious appetizers can create an immersive environment for customers.
Uncluttered and Comfortable Booths
This year, minimalism is set to be the biggest trend at trade shows in Orlando. Exhibitors are looking to Marie Kondo for inspiration when it comes to keeping their booth clean, tidy and completely uncluttered. This is especially important for brands working with smaller both sizes.
While designing your booth, think very carefully about the amount of open space you want. Too much and your booth could look sparse and empty, while too little will make visitors feel crowded and overwhelmed.
Once you’ve perfected the balance, it’s time to think about how you’re going to make attendees feel comfortable in your booth. Gone are the days when brands would attempt to grab attention with flashy designs and over the top banners.
This year, people are looking to scale back and create eye-catching booths that are more human-centric. Something as simple as installing a water cooler at your booth will go a long way in attracting tired attendees who are looking for a cool drink.
If you’d like to take things a step further, you could have a bar serving refreshing drinks while hosts walk around with trays of delicious finger foods. Easy-access charging stations are also a big hit, with an increasing number of people looking for places where they can recharge their own as well as their phone batteries.
By decorating your booth with comfortable chairs and tasty refreshments, you are sure to draw in large crowds during the Public Risk Management Association Show.
As global warming continues to heat up the planet, attendees have started to look for brands who build eco-friendly and ethical booths. You can choose any cause that matches your brand’s core mission and values and find a way to display that through your booth.
If you’re committed to reducing your company’s carbon footprint, perhaps you could use recycled plastics and other materials to create your entire display.
If you’re working to reduce the gender wage-gap, you could showcase this by hiring only female staff at your booth.
If you aren’t sure how to bring out your social message through your booth, don’t worry – you could just as easily tell people what you’re doing to better the planet through your giveaways.
Providing people with canvas or jute totes instead of branded plastic bags is one of the easiest ways in which you can impress trade show attendees.
Another great idea is to hand out notebooks made with recycled paper or provide them with reusable coffee cups while handing out refreshments.
There are a number of low-budget ways in which you can show people that you’re committed to making a difference in the world. You could pledge to plant a sapling every time somebody enters your booth or drops their business card into your bowl.
Or, if you want to have a little more fun, you could host a competition and donate money to your favorite charity every time an attendee agrees to participate. To keep things even more interesting, you could tie up with a few NGOs or charities and have members from their organizations man your booth with you.
Over the years, lighting has often been overlooked as an important design element, but that’s all set to change this year. One of the biggest trends expected this year is back-lighting, which will be used to draw attention to key features in the booth.
These work best with fabric panels or even inside signage and frames. But, this isn’t where the lighting options stop. Booths that want to do things differently can use neon stripes or arrows to direct people towards their display and add a vibrant pop of color to their booth.
LED stem lights will start replacing halogen stem bulbs. Since LED bulbs don’t heat up as much as halogens, it will reduce the overall temperature of your booth, making it comfortable, cool and inviting.
Seamless Product Integration
When attendees make their way to trade shows this year, they’re looking to be blown away by your creativity and honesty. One way in which you can do this is by converting your entire booth into one of your showrooms. This allows you to seamlessly incorporate your products into your booth’s design.
Additionally, it allows you to give customers a real taste of what you can offer them. By providing hands-on experience, you’re likely to increase your brand’s recall in a customer’s mind even after the event is over.
There’s no denying the fact that social media has taken up a large chunk of our digital marketing budgets. But, what if you could use your booth to get people talking about your brand for free? Sounds like a dream, doesn’t it?
By creating a booth that has one interesting wall or one oversized prop, or even a robot, you are inviting people to take a cool picture with your booth and share it on their social media pages. Brands have started going out of their way to create interesting photo opportunities as a part of their booth, and the trend is surely catching on.
Brands are using everything from live walls to electronic photo booths to draw in crowds. You can request people who are uploading these images online to use your brand’s official hashtag, or even the event’s hashtag and simply tag your page, for better exposure.
Once word gets around that you’re offering unique and customizable Instagram-worthy pictures, you’ll be the talk of the trade show.
Participating in a trade show requires a significant investment. But, if you play your cards right and create an interesting booth that is on trend, the returns will definitely outweigh the cost.
Armed with these amazing tips, you can head to the Public Risk Management Association Show 2019 in Orlando with a stellar booth that will draw in large crowds and help you create quite a buzz. Enjoy the show!