So you have booked a spot for your brand at an upcoming trade show in Orlando. Now all you have to do is find a way to stand out. Forget those boring drapes and dull designs that most trade shows are known for – it’s time to think outside the box. After all, a trade show can make all your marketing dreams come true, as long as you know how to create a booth that will urge attendees to stop and stare.
A well-designed booth will not only attract customers but also reflect the identity of your brand. If you’re worried that you don’t have the skill or experience required to design your booth flawlessly, don’t worry. You can opt for a trade show display rental in Orlando and lean on the rental company for support.
Make sure you find a rental partner who supports your goals, and you’re well on your way to being successful on the show floor. Of course, if you’re still looking for some inspiration, here are 10 ways in which you can make your trade show display rental in Orlando easily stand out from the crowd.
Keep It Bold & Stylish
It is absolutely crucial that your booth reflects your brand’s ideals and values perfectly. It should radiate positivity while still looking classy. To be able to do this, you need to be smart about how you use your space. Don’t overcrowd your booth, but use bold elements that are easy to spot.
A backdrop that clearly details what you’re offering or what you stand for is all you need to make an impression on the show floor. Don’t be afraid to use new technology, take risks and do things that are outside your comfort zone. Bold statements will encourage visitors to walk into your booth, take a look around and engage with you and your staff.
We helped Mobileum make a huge impact with their booth recently. Their perfect backdrop and clear signage brought people towards the booth. The display was the perfect embodiment of the brand’s identity and was laid out well, so that visitors had more than enough place to move around freely.
Broadcast Your Brand
If you want your brand to be firmly planted in people’s mind even after the event, it is important to broadcast your name and logo in the best manner possible. The graphics that you create should use readable fonts to clearly display your name and logo across your booth. If you’re launching a new product or service, it’s a good idea to project the name of your latest offering as well.
This is precisely what we wanted for Emotech’s booth. With stunning graphics structures and big bold lettering, it gave the visitors something to remember even after they had left the show.
Bring Your Brand to Life
The best way to boost the outlook of your booth is by quite literally bringing your offerings to the show. You can do this is by placing your product in the middle of or right outside your booth. This gives visitors the opportunity to experience your offerings for themselves.
Of course, if you work with construction equipment or power tools, it may not be feasible or safe for you to carry out this process.
However, you could think about using giant props or innovative booth shapes to bring your brand to life in another way.
If you’re an established company, then it’s best to make your product the showstopper of your booth. We executed this to perfection with Mercedes-Benz Energy, by placing their vehicle right at the entrance to their exhibit. This not only attracted attention but also made it a memorable experience for the attendees.
Establish a Cozy Environment
Sometimes, in the midst of bold, glamorous and intimidating exhibits, a cozy booth gives visitors a chance to lighten up and relax. Using simple lights, attractive backgrounds and perhaps even adding some backyard games, will help you create a booth that invites people to let their hair down for a while.
This Riolis booth definitely hit the nail on the head. It stood out on the show floor as one of the few booths that reflected warmth and exhibited a homely atmosphere. With its brick counter table, comfortable seating arrangement and multiple frames hung on the wall, it created an ambiance that was friendly, yet informative.
Keep Your Booth Clear & Uncluttered
Open spaces are inviting as they give passers-by a chance to walk freely, away from busy and crowded pathways. Close and cluttered spaces, on the other hand, can prove to be a huge turn off as it looks messy and provides the visitor with too many stimuli, which can be difficult to process and retain.
We wanted to create a lovely open space for Krinner, so we built the booth keeping this goal in mind. We created enough space for people to walk and sit, and kept the walls and backdrop clean yet informative. Finally, the use of bold letters ensured that the brand’s name visible, even on a crowded show floor.
Make the Most of Your Space
Irrespective of the actual square footage of your booth, it’s important that you utilize the space that has been provided to you to the maximum extent. This can be done by cleverly separating your booth into different sections and using each section for a unique need.
But, this does not mean that you stuff your booth with miscellaneous items. Remember to respect empty space and follow the golden rule – keep 40% of your booth empty.
This was the idea behind the booth we created for Legend 3D. Although space was minimal, we made use of every corner of the booth to the best of our ability. The color of the backdrop blended seamlessly with the visuals telecasted on the television and suspended on every wall. This was enough to attract a high footfall to the booth.
Create Branded Environments
A tasteful branded environment will definitely boost your brand’s identity on the show floor. The booth you create should clearly provide trade show attendees with the complete picture of what you do and how you can help them.
We helped NEWCHEF create a branded booth by displaying their products for everybody to see. As you may have noticed, sometimes it’s not enough to just advertise your brand’s name as consumers may not be able to relate it to your products or services. It is vital to give them something more to remember you by.
Invite Your Customers In
The most successful booths are the ones that provide visitors with an incentive. It’s crucial that you offer your client something to urge them to engage with you.
A live product demonstration, free product samples, and brand merchandise is the easiest way to do this. You could also provide weary visitors with a seating area, where they can relax for some time while still engaging with you and your brand.
While coming up with concepts for Firmenich’s booth, we decided to keep it simple, elegant and inviting. We used white extensively through our booth and ensured there was more than enough seating provided. Of course, it didn’t hurt that the aroma emanating from the booth was absolutely delightful.
You can go ahead and build a standard trade show display rental in Orlando, or you could make the most of the ceiling space above you and create a booth that is truly larger than life. Wondering how?
Well, the best option is to install overhead displays. Suspended from high ceilings, these display elements will be easily visible to everyone, thereby giving you a chance to display your logo or even products and services on it.
We used this technique for our client beqom. We installed a large, customized emoticon and hung it high above their booth. This made the booth easy to spot – even from a distance.
Make It Interactive
Most people are so stressed out about building their display or preparing a fantastic presentation that they completely miss the most important point – to make this experience memorable for their audience.
To ensure that your visitors have a good time at your booth, you need to think about how to make your booth as interactive as possible. Of course, hosting raffles and games is a great option, but we think live demos are the clear winners in this respect.
We were able to help Impeto Medical create an interactive booth by setting up counters where visitors could use the company’s equipment to run health tests. Apart from showing visitors how their equipment worked, it also served as a great way to get people talking about the early detection of diseases.
At the end of the day, a good trade show all comes down to how well you have planned for the event. Should you partner with us, we can help you make the most of your trade show display rental in Orlando by providing you with creative and innovative solutions for your trade show needs.