Over the years, Orlando has emerged as a strong trade show hub. At every industry-specific trade show, visitors will be able to engage with the top brands and learn more about their offerings.
But this isn’t all the city is known for. It’s also an industrial hub and tech center, making it the ideal location for the Fiber Broadband Association’s Fiber Connect Expo.
While Orlando is definitely a lucrative destination for exhibitors, the competition here is quite intense. This means that as an exhibitor, you will have to plan every detail of your booth to absolute perfection. A single misstep could render your entire booth investment null and void.
If you’re concerned about whether or not your Fiber Connect Expo booth will be on point, you don’t need to worry. Here’s a look at a few ways in which you can take your basic tech booth to a whole new level.
Design for the Attendees
When it comes to finalizing a design for your booth, it’s important to keep your customers and their requirements in mind. Start by thinking about how you want customers to view your brand. Remember, first impressions matter – especially at trade shows.
Create a booth that is attractive and appealing without being too flashy or over the top. Ideally, the booth that you create should be intuitive, making it easy for customers to navigate through it without any assistance. Before you decide on using any elements, carefully consider whether they are necessary or not.
Each element that you do use should help you narrate your brand’s story or clearly outline your brand’s goals to your customers. Unique signage is one of the most interesting ways in which you can call attention to your exhibit, even on crowded trade show floors.
Once you think you have designed the perfect booth, walk through it and see if it makes you feel comfortable and at ease. If there’s an element that feels out of place, consider removing it from your booth’s design. If you can find a way to enhance the visitor’s overall experience, go ahead and do it.
Think About Comfort
If you’ve ever attended a trade show before, we’re sure you know that it isn’t the most comfortable experience. You have to walk for hours on end without a break. And even if you do get a chance to sit, it’s likely to be on an uncomfortable plastic chair.
At trade shows in Orlando, you need to step things up and focus on your customer’s comfort. Find a way to add comfortable seating to your booth. If you have the place, you might even add an entire lounge where attendees can rest for a while and recharge more than just their phone batteries.
While visitors are relaxing and enjoying your booth’s lounge, your staff can wow them with your sales pitch.
Use Interactive Technology
Given that Fiber Connect is a tech-based show, it’s important to incorporate the right kind of tech marketing into your booth’s design. From putting up giant touchscreen smartphones for individuals to play with to handing out virtual reality (VR) headsets for people to enjoy a real taste of what you can offer them, there’s so much that you can do with your booth in Orlando.
Of course, it’s crucial that you find the right balance while using tech. Find intriguing ways to utilize the tech you have instead of stuffing your booth with giant touchscreens. Digital displays and interactive kiosks are some of the easiest ways in which you can incorporate tech into your booth’s display without it seeming too over the top.
Delight Every Sense
For far too long now, trade shows have been all about visual stimuli. Thankfully, this is starting to change. Brands are finding new and innovative ways to delight their customers’ other senses as well. Aroma oils and candles create a delightful aroma around booths while materials like metal, satin and wood are being used to encourage attendees to touch the booth as they walk by.
Of course, if your budget doesn’t quite stretch that far, you can still make the most of what you have. Instead of a monotonous, somewhat boring display, consider using innovative lighting, touchscreen panels, interactive kiosks and games to engage with your target audience.
Employ Artificial Intelligence
Imagine how much you’d blow an attendee’s mind if you had a robot greeting them as they entered your booth! Artificial Intelligence (AI) is developing at a rapid speed, so now is the best time for you to use it to your advantage.
You can ‘employ’ robots to handle basic customer queries or to guide attendees through your booth. This will leave your staff free to complete sales and use their time efficiently.
Additionally, at a show like Fiber Connect, using AI will prove to your customer that you’re serious about tech and that you have what it takes to deliver innovative solutions whenever required.
Offer Augmented Reality
If you think VR is passé, you’re absolutely right. The success of Pokémon Go is proof of the fact that individuals are looking for ways in which augmented reality can enhance their real life experiences. At trade shows, it’s especially effective if you’d like to provide a product demo to your audience.
AR could allow visitors to your booth to explore your entire range of offerings, even if you don’t have the space to bring it all to the booth. Moreover, things like AR mirrors or photo booths are incredibly popular and can draw in large crowds at every event.
Make the Floor Interactive
Several organizations spend a whole lot of time on perfecting their backdrop graphics. But, what if they’re wasting one very valuable resource? Utilizing the floor to make it interactive is a great way to capture attention and draw attendees to your booth.
Interactive lighting is one of the easiest ways in which you can use the floor space available to engage with your customers. If you’d like to take things a notch higher, consider adding sound or even a slight vibration.
These small embellishments will go a long way in ensuring that visitors remember what they experienced when they visited your booth.
Invest in 3D
If you’ve walked around a trade show recently, we’re sure you have noticed that people are using video walls and another tech to enhance their backdrops and display. But, one thing that most brands don’t think about is 3D printing their graphics.
By investing in 3D displays, you can enhance your booth’s appearance and easily differentiate yourself from other displays on the floor. If you like, you can also head to the show with 3D replicas of your products. You can then gift these to visitors to your booth.
It will make a much better gift than a pen or a USB drive – some of the most common giveaways these days.
Gamify Your Booth
Creating a gaming zone in your booth is a surefire way to attract the maximum number of attendees. Even some as simple as a raffle will increase your visitor count. The games you choose should be informative and representative of your brand’s values and offerings.
Social media competitions and virtual prize wheels are all amazing games that work well at trade shows. Currently, the iPad Jeopardy Wall is the most widely-used game at events.
However, you choose to gamify your booth, make sure you have prizes for winners to make it worth their while.
In the recent past, exhibitors have made a conscious effort to go green and create sustainable trade show booths. You can create your entire booth out of recycled materials or promise to plant a sapling for every visitor who enters your booth.
In addition to these minor changes, ensuring that all your giveaways are eco-friendly and reusable will also help you create a great first impression on your target audience.
Trade show marketing is an expensive affair, but it can also be incredibly rewarding if you do it right. These tips will definitely help you create a stellar booth, but that isn’t always enough to earn high returns on your investment.
Making people curious and keeping them interested are two completely different aspects of trade show marketing. While a unique display will pique everybody’s curiosity, it will take great staff, amazing giveaways, and an impactful marketing pitch to sign contracts and forge lasting business bonds.
Remember to find a way to balance your booth’s display with your marketing pitch for a profitable trade show experience.